Search engine optimization is a method that sustainably influences search engine rankings. Google and other search engines calculate their search results for keywords using highly complex algorithms.
Why you need SEO
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.
Types of seo
On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
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