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Laurie Roma – Crisis, Credibility & Customer Love – The Power of Reviews

–The importance of online review management and how to get started:
–Build customer loyalty, trust and credibility through transparency
–Damage control for negative reviews
–How to encourage more reviews
–Differentiate yourself from competitors
–Developing a response matrix in advance
–Improves SEO and GEO results
–Positive reviews as marketing testimonials
–Crisis communication basics