Alicia Mack – Turning Online Visibility into Paying Customers

You’re showing up online, but how do you turn followers into customers? In this session, you’ll learn how to clarify your message, focus your offer, and create a simple, strategic path from posting to profits.

We’ll talk about how to:

• Clarify your message into one strong, focused offer.
• Guide customers to know, like, and trust you through a simple marketing funnel.
• Use a clear call to action that move people to buy.
• Walk away with practical steps you can implement right away.

Alisha Mack brings a background in marketing, photography, and small business strategy to her role with the Bucknell SBDC. With experience supporting businesses across tourism, hospitality, healthcare, and more, she provides practical guidance in identifying target audiences, messaging, and advertising to help clients grow and adapt in changing markets.

Raised in a small business family, Alisha developed an early understanding of the realities of entrepreneurship. She later launched and operated her own photography business, gaining firsthand experience in business development, sales, and client relations.

A graduate of Bloomsburg University with a B.A. in Communications, Alisha is passionate about helping entrepreneurs clarify their goals, strengthen their brand presence, and build manageable marketing strategies.