Your About Us page is the second-most visited page on most websites. It’s where visitors decide whether they trust you, relate to you, and want to do business with you.
Here’s how to create an About Us page that builds connection and credibility.
Start With Your Origin Story
People care about how and why you started—not just what you sell.
Tell your audience:
- What inspired your business
- What problem you wanted to solve
- How your mission has evolved
A compelling story makes you memorable.
Introduce Your Team
Faces build trust.
Add professional photos, short bios, and roles for each team member.
This makes your business feel human and approachable.
State Your Mission Clearly
Your mission should answer:
- Who you serve
- What you provide
- Why it matters
A strong mission anchors your brand.
Include Social Proof
Add:
- Testimonials
- Awards
- Certifications
- Notable partnerships
Social proof reassures visitors they’re making the right choice.
Finish With a Call-to-Action
Guide the reader to what comes next:
- “Book a consultation”
- “Meet the team”
- “Get a free quote”
Every About Us page should move visitors closer to becoming customers.
Final Thoughts
A strong About Us page is more than background—it’s a powerful marketing tool that builds trust and increases conversions.
Need help crafting your story?
Cup O Code can build an About Us page that truly represents your brand.
