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DTSTART;TZID=America/New_York:20260624T133000
DTEND;TZID=America/New_York:20260624T153000
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UID:17931-1782307800-1782315000@cupocode.com
SUMMARY:Mike Ferlazzo - Building Critical News Media Relations to Tell Your Story
DESCRIPTION:Special Guest Speaker Mike Ferlazzo will speak from 2-2:30 p.m. \nHow to Get Your Important Message Out Through Your Regional News Media\n\nYou have a story to tell for your business and/or organization\, but how can you get the traditional news media to tell it? In this session\, you’ll learn media relations 101 with a crash course in some of the public relations tools of the trade that you can use\, and how best to go about building critical relationships with people in the news media who can tell your story. \nWe’ll talk about how to: \n\nWrite the classic news release\nDevelop media pitches\nCompile a tip sheet\nMake the phone/elevator pitch\nAnd how best to engage the news media\n\nYou should learn enough nuts and bolts media relations information to allow you to engage the news media about your story moving forward. \nMike Ferlazzo brings nearly 40 years of media relations experience from Bucknell University\, Geisinger\, Susquehanna University\, and the national higher education media relations firm Dick Jones Communications\, among others. He has experience in successfully writing\, pitching and placing stories consistently with local\, regional and national news media outlets\, and has overseen successful media relations programs that have won numerous awards from professional organizations. \nA graduate of Clarion University of Pennsylvania with a B.S. in Communications\, Mike has led previous media relations workshop sessions for Leadership Clinton County\, Leadership Columbia County\, Bucknell’s Management 101 class\, and various professional conferences. \nView the presentation HERE
URL:https://cupocode.com/event/mike-ferlazzo-building-critical-news-media-relations-to-tell-your-story/
LOCATION:PA
ATTACH;FMTTYPE=image/jpeg:https://cupocode.com/wp-content/uploads/2026/04/Mike_Ferlazzo.jpg
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DTSTART;TZID=America/New_York:20260729T133000
DTEND;TZID=America/New_York:20260729T153000
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CREATED:20260615T191700Z
LAST-MODIFIED:20260624T122938Z
UID:18376-1785331800-1785339000@cupocode.com
SUMMARY:Abby Fertig - The power of the client experience in business
DESCRIPTION:Special Guest Speaker Abby Fertig will speak from 2-2:30 p.m. \nThe power of the client experience in business. This will include building trust prior to your client reaching out\, operating authentically\, creating a brand voice\, and what your business is saying when you aren’t directly talking about. (Media presence\, reviews\, and brand.)
URL:https://cupocode.com/event/abby-the-power-of-the-client-experience-in-business/
LOCATION:PA
ATTACH;FMTTYPE=image/jpeg:https://cupocode.com/wp-content/uploads/2026/06/IMG_2732.jpg
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DTSTART;TZID=America/New_York:20260827T133000
DTEND;TZID=America/New_York:20260827T153000
DTSTAMP:20260715T044250
CREATED:20260701T181518Z
LAST-MODIFIED:20260701T181518Z
UID:18474-1787837400-1787844600@cupocode.com
SUMMARY:Sam Cease - Content That Clicks: Simple Social Media Strategies for Busy Business Owners
DESCRIPTION:Special Guest Speaker Sam Cease will speak from 2-2:30 p.m. \nIf you’ve ever opened Instagram\, stared at the “Create Post” button for 20 minutes\, and then closed the app… this one’s for you. I’m excited to be guest speaking at our next Business Bytes & Brews all about creating content that actually helps grow your business (without making social media feel like a full-time job).We’ll chat about: How to come up with content ideas when your brain says “I’ve got nothing.” The types of posts that consistently work for Cup O Code and our clients. Simple ways to build trust\, grow your audience\, and turn followers into customers. Easy content creation tips and tricks you can start using right away.\nNo marketing buzzwords. No pressure to go viral. Just real strategies\, real examples\, and hopefully a few “Why didn’t I think of that?” moments.\nWhether you’re a business owner\, side hustler\, or just trying to show up online a little more consistently\, I’d love to see you there. Grab a coffee\, bring your questions\, and let’s talk content!
URL:https://cupocode.com/event/sam-cease-content-that-clicks-simple-social-media-strategies-for-busy-business-owners/
LOCATION:Cup O Code\, 886 Susquehanna trail\, Northumberland\, PA\, 17857\, United States
ATTACH;FMTTYPE=image/jpeg:https://cupocode.com/wp-content/uploads/2026/07/IMG_6183-scaled-e1782929974106.jpg
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