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DTSTART;TZID=America/New_York:20260527T133000
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UID:17700-1779888600-1779895800@cupocode.com
SUMMARY:Nisan Trotter: Small Town\, Big Brand: How to Build Influence in a 5\,000-Person Market 
DESCRIPTION:Small Town\, Big Brand: How to Build Influence in a 5\,000-Person Market  \n\nOwning your lane locally\nBecoming the name people think of\nLeveraging community visibility over paid ads
URL:https://cupocode.com/event/nisan-trotter-what-does-it-really-take-to-reinvent-your-business-when-everything-changes/
LOCATION:Cup O Code\, 886 Susquehanna trail\, Northumberland\, PA\, 17857\, United States
ATTACH;FMTTYPE=image/png:https://cupocode.com/wp-content/uploads/2026/04/NT-scaled.png
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DTSTART;TZID=America/New_York:20260624T133000
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UID:17931-1782307800-1782315000@cupocode.com
SUMMARY:Mike Ferlazzo - Building Critical News Media Relations to Tell Your Story
DESCRIPTION:Special Guest Speaker Mike Ferlazzo will speak from 2-2:30 p.m. \nHow to Get Your Important Message Out Through Your Regional News Media\n\nYou have a story to tell for your business and/or organization\, but how can you get the traditional news media to tell it? In this session\, you’ll learn media relations 101 with a crash course in some of the public relations tools of the trade that you can use\, and how best to go about building critical relationships with people in the news media who can tell your story. \nWe’ll talk about how to: \n\nWrite the classic news release\nDevelop media pitches\nCompile a tip sheet\nMake the phone/elevator pitch\nAnd how best to engage the news media\n\nYou should learn enough nuts and bolts media relations information to allow you to engage the news media about your story moving forward. \nMike Ferlazzo brings nearly 40 years of media relations experience from Bucknell University\, Geisinger\, Susquehanna University\, and the national higher education media relations firm Dick Jones Communications\, among others. He has experience in successfully writing\, pitching and placing stories consistently with local\, regional and national news media outlets\, and has overseen successful media relations programs that have won numerous awards from professional organizations. \nA graduate of Clarion University of Pennsylvania with a B.S. in Communications\, Mike has led previous media relations workshop sessions for Leadership Clinton County\, Leadership Columbia County\, Bucknell’s Management 101 class\, and various professional conferences.
URL:https://cupocode.com/event/mike-ferlazzo-building-critical-news-media-relations-to-tell-your-story/
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