Andrew Mikowski - CRO at Gilson Snow
2026-01-28 13:30 - 15:30 (America/New_York) | Cup O Code, 886 Susquehanna trail, Northumberland, PA, 17857, United States
Building a successful ski and snowboard brand in Pennsylvania isn’t the obvious path – but Gilson Snow has done exactly that. Andrew will walk through how the brand took shape, what’s driven its growth, and how their marketing approach has shifted as the business and industry changed.
View the presentation here: Gilson Presentation

Tim Keeley - Owner/Chief Everything Officer at Cup O Code
2026-02-25 13:30 - 15:30 | Cup O Code, 886 Susquehanna trail, Northumberland, PA, 17857, United States
Special Guest Speaker Tim Keeley, owner/chief everything officer at Cup O Code will speak from 2:00 – 2:30 PM!
Tim’s presentation will serve as a technical blueprint for moving a brand from a simple “blue link” in search results to a high-authority Entity that AI models trust, cite, and recommend.

Beyond the Drip – Learn about The Triple-Shot Strategy!

Brewing the perfect blend of Search, Answer, and Intelligence to move your web presence from a link in a list to the primary source of authority

The core of the presentation is the Search Trinity Protocol, which balances three distinct layers of visibility:

SEO (Search Engine Optimization): Establishing the foundation for discovery in traditional browsers (Google/Bing).
AEO (Answer Engine Optimization): Optimizing for “Zero-Click” results, voice assistants (Siri/Alexa), and featured snippets.
GEO (Generative Engine Optimization): Ensuring your brand is the primary source cited by AI models like Gemini and ChatGPT.

Presentation:
https://cupocode.com/triple-brew
The Master Search Trinity – Your Guide to SEO/AEO/GEO:
https://cupocode.com/resources/double-shot-visibility
https://www.facebook.com/events/1930854600837580

Alex Fleck - How to Turn Your Business Into a Recurring Revenue Machine
2026-03-25 13:30 - 15:30 | Cup O Code, 886 Susquehanna trail, Northumberland, PA, 17857, United States
Stop Selling Once: How to Turn Your Business Into a Recurring Revenue Machine
What if your business didn’t start from zero every month?
What if customers didn’t just buy once or occasionally, but stayed and paid you predictably month after month?
In this high impact session, subscription strategist Alex Fleck will show how small businesses can turn existing products, services, or expertise into recurring revenue that builds stability, growth, and stronger customer relationships.
You will learn practical strategies you can implement immediately, including how to turn one time sales into recurring monthly income, design subscription offers customers look forward to receiving, and build predictable revenue that allows you to plan growth instead of constantly chasing the next sale.
You will also hear real world examples, including how entrepreneur Tom Ansu grew a collector subscription from just over 1,000 members to more than 2,700 subscribers generating over $250,000 in monthly recurring revenue, then launched a sister brand that reached 1,700 subscribers and $70,000 in monthly recurring revenue in just 18 months.
Whether you sell products, services, or digital expertise, this session will show how subscription models can transform the way small businesses grow.

View the Presentation Deck:
https://sounds-great-app-f9ebbcd9.base44.app/Deck

Alisha Mack - Turning Online Visibility into Paying Customers
2026-04-29 13:30 - 15:30 | Cup O Code, 886 Susquehanna trail, Northumberland, PA, 17857, United States
Special Guest Speaker Alisha Mack will speak from 2:00 – 2:30 PM!
You Have a Website. You Post on Social. Now What?
Turning Online Visibility into Paying Customers
You’re showing up online, but how do you turn followers into customers? In this session, you’ll learn how to clarify your message, focus your offer, and create a simple, strategic path from posting to profits.

We’ll talk about how to:

Clarify your message into one strong, focused offer.
Guide customers to know, like, and trust you through a simple marketing funnel.
Use a clear call to action that move people to buy.
Walk away with practical steps you can implement right away.

Alisha Mack brings a background in marketing, photography, and small business strategy to her role with the Bucknell SBDC. With experience supporting businesses across tourism, hospitality, healthcare, and more, she provides practical guidance in identifying target audiences, messaging, and advertising to help clients grow and adapt in changing markets.
Raised in a small business family, Alisha developed an early understanding of the realities of entrepreneurship. She later launched and operated her own photography business, gaining firsthand experience in business development, sales, and client relations.
A graduate of Bloomsburg University with a B.A. in Communications, Alisha is passionate about helping entrepreneurs clarify their goals, strengthen their brand presence, and build manageable marketing strategies.
View the presentation HERE

Nisan Trotter: Small Town, Big Brand: How to Build Influence in a 5,000-Person Market
2026-05-27 13:30 - 15:30 | Cup O Code, 886 Susquehanna trail, Northumberland, PA, 17857, United States
Small Town, Big Brand: How to Build Influence in a 5,000-Person Market

Owning your lane locally
Becoming the name people think of
Leveraging community visibility over paid ads

Mike Ferlazzo - Building Critical News Media Relations to Tell Your Story
2026-06-24 13:30 - 15:30
Special Guest Speaker Mike Ferlazzo will speak from 2-2:30 p.m.
How to Get Your Important Message Out Through Your Regional News Media

You have a story to tell for your business and/or organization, but how can you get the traditional news media to tell it? In this session, you’ll learn media relations 101 with a crash course in some of the public relations tools of the trade that you can use, and how best to go about building critical relationships with people in the news media who can tell your story.
We’ll talk about how to:

Write the classic news release
Develop media pitches
Compile a tip sheet
Make the phone/elevator pitch
And how best to engage the news media

You should learn enough nuts and bolts media relations information to allow you to engage the news media about your story moving forward.
Mike Ferlazzo brings nearly 40 years of media relations experience from Bucknell University, Geisinger, Susquehanna University, and the national higher education media relations firm Dick Jones Communications, among others. He has experience in successfully writing, pitching and placing stories consistently with local, regional and national news media outlets, and has overseen successful media relations programs that have won numerous awards from professional organizations.
A graduate of Clarion University of Pennsylvania with a B.S. in Communications, Mike has led previous media relations workshop sessions for Leadership Clinton County, Leadership Columbia County, Bucknell’s Management 101 class, and various professional conferences.

Abby Fertig - The power of the client experience in business
2026-07-29 13:30 - 15:30
Special Guest Speaker Mike Ferlazzo will speak from 2-2:30 p.m.
The power of the client experience in business. This will include building trust prior to your client reaching out, operating authentically, creating a brand voice, and what your business is saying when you aren’t directly talking about. (Media presence, reviews, and brand.)
