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DTSTART;TZID=America/New_York:20260429T133000
DTEND;TZID=America/New_York:20260429T153000
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UID:16773-1777469400-1777476600@cupocode.com
SUMMARY:Alisha Mack - Turning Online Visibility into Paying Customers
DESCRIPTION:Special Guest Speaker Alisha Mack will speak from 2:00 – 2:30 PM! \nYou Have a Website. You Post on Social. Now What?\nTurning Online Visibility into Paying Customers \nYou’re showing up online\, but how do you turn followers into customers? In this session\, you’ll learn how to clarify your message\, focus your offer\, and create a simple\, strategic path from posting to profits.\n\nWe’ll talk about how to:\n\n\nClarify your message into one strong\, focused offer.\nGuide customers to know\, like\, and trust you through a simple marketing funnel.\nUse a clear call to action that move people to buy.\nWalk away with practical steps you can implement right away.\n\nAlisha Mack brings a background in marketing\, photography\, and small business strategy to her role with the Bucknell SBDC. With experience supporting businesses across tourism\, hospitality\, healthcare\, and more\, she provides practical guidance in identifying target audiences\, messaging\, and advertising to help clients grow and adapt in changing markets. \nRaised in a small business family\, Alisha developed an early understanding of the realities of entrepreneurship. She later launched and operated her own photography business\, gaining firsthand experience in business development\, sales\, and client relations. \nA graduate of Bloomsburg University with a B.A. in Communications\, Alisha is passionate about helping entrepreneurs clarify their goals\, strengthen their brand presence\, and build manageable marketing strategies. \nView the presentation HERE
URL:https://cupocode.com/event/alisha-mack-turning-online-visibility-into-paying-customers/
LOCATION:Cup O Code\, 886 Susquehanna trail\, Northumberland\, PA\, 17857\, United States
ATTACH;FMTTYPE=image/png:https://cupocode.com/wp-content/uploads/2026/03/Alicia-Mack.png
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DTSTART;TZID=America/New_York:20260527T133000
DTEND;TZID=America/New_York:20260527T153000
DTSTAMP:20260430T090409
CREATED:20260407T151328Z
LAST-MODIFIED:20260415T180450Z
UID:17700-1779888600-1779895800@cupocode.com
SUMMARY:Nisan Trotter: Small Town\, Big Brand: How to Build Influence in a 5\,000-Person Market 
DESCRIPTION:Small Town\, Big Brand: How to Build Influence in a 5\,000-Person Market  \n\nOwning your lane locally\nBecoming the name people think of\nLeveraging community visibility over paid ads
URL:https://cupocode.com/event/nisan-trotter-what-does-it-really-take-to-reinvent-your-business-when-everything-changes/
LOCATION:Cup O Code\, 886 Susquehanna trail\, Northumberland\, PA\, 17857\, United States
ATTACH;FMTTYPE=image/png:https://cupocode.com/wp-content/uploads/2026/04/NT-scaled.png
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DTSTART;TZID=America/New_York:20260624T133000
DTEND;TZID=America/New_York:20260624T153000
DTSTAMP:20260430T090409
CREATED:20260428T142551Z
LAST-MODIFIED:20260428T142551Z
UID:17931-1782307800-1782315000@cupocode.com
SUMMARY:Mike Ferlazzo - Building Critical News Media Relations to Tell Your Story
DESCRIPTION:Special Guest Speaker Mike Ferlazzo will speak from 2-2:30 p.m. \nHow to Get Your Important Message Out Through Your Regional News Media\n\nYou have a story to tell for your business and/or organization\, but how can you get the traditional news media to tell it? In this session\, you’ll learn media relations 101 with a crash course in some of the public relations tools of the trade that you can use\, and how best to go about building critical relationships with people in the news media who can tell your story. \nWe’ll talk about how to: \n\nWrite the classic news release\nDevelop media pitches\nCompile a tip sheet\nMake the phone/elevator pitch\nAnd how best to engage the news media\n\nYou should learn enough nuts and bolts media relations information to allow you to engage the news media about your story moving forward. \nMike Ferlazzo brings nearly 40 years of media relations experience from Bucknell University\, Geisinger\, Susquehanna University\, and the national higher education media relations firm Dick Jones Communications\, among others. He has experience in successfully writing\, pitching and placing stories consistently with local\, regional and national news media outlets\, and has overseen successful media relations programs that have won numerous awards from professional organizations. \nA graduate of Clarion University of Pennsylvania with a B.S. in Communications\, Mike has led previous media relations workshop sessions for Leadership Clinton County\, Leadership Columbia County\, Bucknell’s Management 101 class\, and various professional conferences.
URL:https://cupocode.com/event/mike-ferlazzo-building-critical-news-media-relations-to-tell-your-story/
ATTACH;FMTTYPE=image/jpeg:https://cupocode.com/wp-content/uploads/2026/04/Mike_Ferlazzo.jpg
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